Email deliverability is a hot topic for marketers. It's the practice of ensuring your email gets to the inbox and not the spam folder. And while there are many factors that can influence your email deliverability, sender reputation is one of the most important.
Sender reputation is determined by a variety of factors, including engagement levels (opens and clicks), complaint rates, and bounce rates. However, the most important factor is the mailbox provider's perception of your sending IP address. If you have a high volume of complaints or bounces from a particular mailbox provider, they will begin to mark your messages as spam for their users. This can eventually lead to a blacklisting of your sending IP address, which will limit the reach of your campaigns.
To protect your sender reputation, it's important to maintain a high level of engagement and keep your complaint and bounce rates low. You can do this by sending relevant and interesting content to your subscribers, and by using an accurate and up-to-date list of email addresses. Additionally, you can use a third-party email verification service to check the validity of your email addresses and reduce the number of invalid addresses in your list.
1. What is sender reputation?Sender reputation is a metric used by email service providers (ESPs) to measure the trustworthiness of a sender’s IP address. The higher the sender reputation, the more likely it is that an email will be delivered to the inbox.
There are a number of factors that contribute to a sender’s reputation, including how often messages are sent, how many people mark them as spam, and how many recipients unsubscribe from the sender’s list. Senders with a high reputation are more likely to have their messages delivered to the inbox, while senders with a low reputation are more likely to have their messages sent to the spam folder.
2. How can sender reputation affect your email deliverability?ESPs use sender reputation to determine whether to accept or reject an email from a given domain. If you have a high sender reputation, your emails are more likely to be accepted by ESPs. But if you have a low sender reputation, your emails are more likely to be rejected.
There are a number of things you can do to improve your sender reputation and increase your chances of having your emails delivered to the inbox. First, make sure your email content is high quality and relevant to your audience. Second, use an authenticated sender domain and make sure your email's SPF and DKIM records are configured correctly. Third, send a limited number of emails per day, and avoid spammy tactics like buying email lists or sending unsolicited bulk emails. Finally, build a positive relationship with your subscribers by providing valuable content and offers, and responding to feedback and complaints promptly.
3. Ways to improve your sender reputationThe higher the sender reputation, the more likely email from that IP address will be delivered to the inbox. Sender reputation is determined by many factors, including engagement rates, complaint rates, and spam scores.
There are many ways to improve your sender reputation and ensure that your emails are delivered to the inbox. Some of these include:
- Ensuring that your email content is relevant and interesting to your subscribers
- Sending regular email newsletters and updates
- Offering an unsubscribe link in each email
- Optimising your website for search engine visibility
- Ensuring that your website is free from malware and viruses
- Using a reputable email service provider
- Clean your email list using an Email Verification Tool
In conclusion, sender reputation is an important part of email marketing. It can affect your ability to send emails, the delivery rate of your emails, and your ability to reach the inbox. This article looked at how sender reputation works and how you can improve your score. An email verification tool like EasyEmailVerification can help you clean your email list and protect your marketing campaigns.