When it comes to email marketing, businesses encounter the same questions time and time again. How often should you email your subscribers? What’s the best time to send emails? And what should you write in those emails? But whenever a new question arises, there are always someone who has already asked it before. This article explores some of the most common email marketing questions, along with expert tips and advice to help you find the answers that are right for your business.
What is the best day and time to send email marketing emails?
There are so many factors that go into determining the best day and time to send your emails, so there’s no “one size fits all” solution that can be applied across all businesses. However, here are a few things you can start with: - Your subscribers’ time zones: If your subscribers are in different time zones, it can be helpful to send your emails at different times depending on where they are. You don’t want to send an email in the middle of the night, and you also don’t want to send an email when most people are likely to be at work and unable to open and respond to your emails. - Busy times in your subscribers’ work weeks: If you have a B2B business where you’re sending emails to colleagues, it might be helpful to take into account when certain people are likely to be busy or on vacation. You don’t want to send an email when your colleagues are stressed out at the end of the quarter trying to get stuff done.
How often should you email your subscribers?
This really depends on how often your subscribers are likely to open your emails. Here’s what you should consider before determining your email frequency: - The attention span of your subscribers: Are your subscribers likely to open an email once a month, once a week, once a day, or multiple times a day? You can use this information to determine how often you should be sending emails. - Your subscribers’ preferences: If you have a B2B audience, they might prefer a weekly email while B2C audiences might prefer a daily email. - Your subscribers’ inboxes: How full is your subscribers’ inbox? If it’s full, you don’t want to send more emails than they’re likely to open. But if your subscribers’ inboxes are relatively empty, you can send more frequent emails.
Should you have both a Welcome email and a New User email in your drip campaign?
The Welcome email is usually the first email you send to new subscribers when they sign up for your list. The New User email is meant to be sent to existing subscribers when they first sign in. Both of these emails serve to introduce your business, provide helpful content, and get subscribers excited about what’s next. So, yes, you should definitely have both of these emails in your drip campaign.
What should be in your email’s subject line?
Almost 50% of people will open an email based on the subject line alone. This means that if your subject line is weak, you’re missing out on a lot of potential engagement. Here are a few tips to help you write great subject lines: - Be descriptive: The more descriptive your subject line, the more likely your subscribers are to open the email. - Be short and to the point: Short and descriptive is best. Don’t try to write a novel in your subject line. - Use numbers or statistics: Research has shown that numbers or statistics are the best way to get people to open your emails. - Treat the subject line like an intro: Your subject line is like the first sentence of your email. Make it descriptive, interesting, and inviting so you get more people to click through to the rest of your email. - Use your company name: If your business name is already a strong brand, you can use that in your subject line. You can also use numbers, statistics, or a call to action to make an impact.
How long should your emails be?
It’s a great question, and unfortunately, there is no one-size-fits-all answer. That being said, you want to avoid sending emails that are too short or too long. Too short: You don’t want to send out emails that are so short they don’t provide any value to your subscribers. Too long: You don’t want to send out overly long emails that bore your subscribers to death and make them less likely to read through your email and click the links. You want to find a good balance between the two extremes so you don’t lose your subscribers’ attention.
What’s the best font to use in your emails?
It’s best to stick to basic fonts like Times New Roman, Arial, or Calibri. You don’t want to use a weirdly unique font that your subscribers’ computers might not be able to read or understand. You can also consider using different fonts for different sections of your email. For example, you can make the subheadings bold or italicize them so they stand out from the rest of the text. You can also use different font sizes to make certain sections stand out more than others.
Should you send different emails to different subscriber groups?
You absolutely can send different emails to different subscriber groups. This is a great way to segment your audience and make sure your subscribers are getting the most relevant content for them. There are tons of ways you can segment your audience: - Demographic: Segment your audience by demographic to send different emails to different age groups, genders, or ethnicities. - Behavioral: Segment your audience based on their actions on your website or their purchase history to send different emails to different types of customers. - Geographical: Segment your audience by geographical location to send different emails to people in different cities or countries.
Do people actually open email newsletters?
Yes, they do. In fact, email newsletters have become even more popular than ever. In 2019, email is still one of the most effective marketing channels. Here are a few things you can do to grow engagement and open rates for your email newsletters: - Make sure your content is useful: Your content should solve a problem, be educational, or provide value in some way. - Offer something exclusive: If you offer something exclusive to your email subscribers, they’ll be more likely to open your emails. - Don’t abuse your subscribers: Don’t send too many emails and don’t send emails too often. Your subscribers won’t appreciate being spammed. - Send emails that are easy to read: Make sure your emails are easy to read so your subscribers don’t skim right over them. - Send emails that stand out: Use bright colors, different fonts, or graphics in your emails to make them stand out in your subscribers’ inboxes.
Should you use HTML or plain text emails?
This is a hotly debated topic, but at the end of the day, it doesn’t actually matter. Most people will open and read your emails whether they’re in plain text or HTML format. The main difference between the two is that HTML emails will likely be more visually appealing and therefore more likely to stand out in your subscribers’ inboxes. Keep in mind that not everyone opens emails in their inboxes. Some people will open emails in their email client or email reader on their computer, others will open emails in their email client or reader on their smartphones, and some may even view emails in their web browser. So in order for your emails to be seen and read by as many people as possible, you’ll want to make sure they’re in plain text so they can be read regardless of the device or program they’re using to view their emails